You can earn your net profit from $5,000 to $32,000 per month
Don’t believe it!
150 000$
Minimum budget
50 - 75%
Return on investment (annual)
2-4 года
Payback period
Go to our channel to see all of our videos about franchising
Argument #1 Savings
Save money and time.
Argument #1 Savings
Save money and time.
Investments in the development of the brand
3 000 000$
as of 2021
3 000 000$
as of 2021
- 2014 – the first beauty salon was opened.
- 11 salons (3 own and 8 franchisees).
- Team of 300 people.
- We are able to process calls with 95% conversion into a client.
- An academy has been created in which we train employees.
- 2018 – the office for affiliate network management was opened.
- Own marketing and advertising department was launched.
- 4.5 visits per month by a client.
- We receive 10,000 customer inquiries per month.
- 1700 UAH (63$) is the average check.
Argument #2 Solid background
Being part of a strong team is cool, isn't it?
Monthly expenses
20 000
$
on marketing and advertising
Argument #2 Solid background
Being part of a strong team is cool, isn't it?
Why will customers choose your salon?
Founders of PIED-DE-POULE
Anna and Egor have been studying every stage of the work of beauty salons for more than 14 years in a real sense and introducing all the latest management along with IT technologies.
They will accompany you at every stage of the launch, hire and train a team and set up all business processes.
Shidenko Anna, Kolchenko Egor
Argument #3 Reliability
If you are looking for a reliable investment opportunity and want to make money from a beautiful business, this is what will give you a guarantee of perpetual and off-season returns.
Argument #3 Reliability
If you are looking for a reliable investment opportunity and want to make money from a beautiful business, this is what will give you a guarantee of perpetual and off-season returns.
There are several points to achieve the goal:
Argument #4 Experience
A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.
Argument #4 Experience
A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.
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Concept development of the beauty salonMeaningfulness part
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Market researchTarget audience identification
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Creation of legal departmentand management department
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BrandingLogo, corporate identity and brand image
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Recruitment and training of employeesAccording to the PIED-DE-POULE concept
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Selection of cosmeticsResearch and selection of the best cosmetic brands
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AdvertisingSelection of advertising platforms and detailed tracking of ROI
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Determining marketing goalsMaking correct messages, CTA’s to the target audience
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Support high level of serviceCustomer service, cleanliness and comfort
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Study of all business processesWe continue to study, analyze and adjust all business processes
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Definition of KPIEmployee efficiency and service margins
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Customer serviceClaim handling, further training
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AccountingKeeping records of income and expenses, reporting
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AnalyticsTracking all KPIs for each channel's ads
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Sales department creationCreation of a cold sales department
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Establishment of introductory services departmentOrganization of master classes, trainings, word of mouth management
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Internal communication supportWelcome trainings for beginners, meetings, code of conduct
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PR department creationWork with public opinion and communications with return customers
Argument #4 Experience
A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.
What will you get
as a partner?
1
Layout and interior of the salon
We will help you to develop a convenient layout with the maximum number of working places. Adapt the design to your space.
2
Hired and trained staff
We will help you to:
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
3
Full marketing support
We will help you to:
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
4
Introduce new technologies
Create a page for you on our website. Connect you to Telegram and Viber bots (on-line registration) and you will receive clients automatically.
5
Operational excellence
We’ll give a tool for simple business management. CRM-system 99 sections of reporting + user's manual.
1
Layout and interior of the salon
We will help you to develop a convenient layout with the maximum number of working places. Adapt the design to your space.
2
Hired and trained staff
We will help you to:
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
3
Full marketing support
We will help you to:
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
4
Introduce new technologies
Create a page for you on our website. Connect you to Telegram and Viber bots (on-line registration) and you will receive clients automatically.
5
Operational excellence
We’ll give a tool for simple business management. CRM-system 99 sections of reporting + user's manual.
Argument #5 Regulations
We give instructions for each process in business step-by-step.
Rules of work in PIED-DE-POULE
Everyone will know what to do, be aware of the sphere of influence and the horizon of development.
- Rules for opening a salon and preparing for a meeting of clients
- Cleaning Checklist
- Administrator Appearance Rules
- Regulation 5 minutes with the masters
- Answering a phone call
- Rules for meeting guests
- Guest comfort regulation
- Rules for calculating the guest and working with money
- Appointment reminder call schedule
- Calling policy for collecting feedback
- Regulations for working with documents
- Rules for working with contractors
- Making inventories
- Shift handover schedule
- Cash register at the end of the working day
- Salon closure regulations
- Регламент обслуживания гостя
- Регламент консультации (диагностика)
- Регламент по подготовке к гостю и встрече
- Регламент по подготовке рабочего места
- Регламент общения с гостем
- Регламент этики
- Регламент внешнего вида визажиста
- Регламент прощание с гостем
- Регламент внешнего вида мастера маникюра/педикюра
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке рабочего места
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент обслуживания гостя
- Регламент прощание с гостем
- Регламент внешнего вида косметолога/массажиста
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке кабинета
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент обслуживания гостя
- Регламент прощание с гостем
- Регламент внешнего вида парикмахера
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке рабочего места
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент мытья головы
- Регламент прощания с гостем
- Более 20 регламентов работы
- Руководства описывающие все процессы
Argument #5 Regulations
We give instructions for each process in business step-by-step.
Rules of work in PIED-DE-POULE
Everyone will know what to do, be aware of the sphere of influence and the horizon of development.
-
Administrator
- Rules for opening a salon and preparing for a meeting of clients
- Cleaning Checklist
- Administrator Appearance Rules
- Regulation 5 minutes with the masters
- Answering a phone call
- Rules for meeting guests
- Guest comfort regulation
- Rules for calculating the guest and working with money
- Appointment reminder call schedule
- Calling policy for collecting feedback
- Regulations for working with documents
- Rules for working with contractors
- Making inventories
- Shift handover schedule
- Cash register at the end of the working day
- Salon closure regulations
-
Visagiste
- Регламент обслуживания гостя
- Регламент консультации (диагностика)
- Регламент по подготовке к гостю и встрече
- Регламент по подготовке рабочего места
- Регламент общения с гостем
- Регламент этики
- Регламент внешнего вида визажиста
- Регламент прощание с гостем
-
Master of manicure and pedicure
- Регламент внешнего вида мастера маникюра/педикюра
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке рабочего места
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент обслуживания гостя
- Регламент прощание с гостем
-
Cosmetologist and massage therapist
- Регламент внешнего вида косметолога/массажиста
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке кабинета
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент обслуживания гостя
- Регламент прощание с гостем
-
Hairdresser
- Регламент внешнего вида парикмахера
- Регламент этики
- Регламент обхода и переучета инструмента и косметики
- Регламент по подготовке рабочего места
- Регламент подготовки к гостю и встречи
- Регламент общения с гостем
- Регламент консультации (диагностика)
- Регламент мытья головы
- Регламент прощания с гостем
-
Director
- Более 20 регламентов работы
- Руководства описывающие все процессы
Argument #6 Support
We have detailed statistics from our 8 salons, which allow us to adjust the operation of the entire network, and this will help us make your beauty business as efficient as possible.
Completed projects
Look at our case studies.
Argument #6 Support
We have detailed statistics from our 8 salons, which allow us to adjust the operation of the entire network, and this will help us make your beauty business as efficient as possible.
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Established15.12.2021
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Investments600 000 $
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Area352 m2
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Working places28
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The number of employees62
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Number of clients per month1520
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Established25.1.2021
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Investments80 000 $
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Area72 m2
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Working places10
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The number of employees23
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Number of clients per month260
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Established28.11.2014
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Investments100 000 $
-
Area94 m2
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Working places10
-
The number of employees22
-
Number of clients per month750
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Established18.02.2016
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Investments50 000 $
-
Area50 m2
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Working places5
-
The number of employees9
-
Number of clients per month418
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Established14.05.2018
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Investments70 000 $
-
Area160 m2
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Working places12
-
The number of employees24
-
Number of clients per monthup to 1000
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Established03.08.2019
-
Investments120 000 $
-
Area103 m2
-
Working places11
-
The number of employees25
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-
-
Established14.02.2020
-
Investments100 000 $
-
Area107 m2
-
Working places10
-
The number of employees22
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-
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Established4.09.2018
-
Investments130 000 $
-
Area130 m2
-
Working places12
-
The number of employees27
-
Number of clients per monthup to 1200
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Established14.03.2020
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Investments75 000 $
-
Area118 m2
-
Working places14
-
The number of employees30
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Established20.02.2021
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Investments70 000 $
-
Area150 m2
-
Working places14
-
The number of employees30
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Number of clients per month531
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Here are the main blunders of beginners, that cost them time, money and nerves:
By opening a salon on your own, you risk not only overpaying at all stages, but to lose your investments in general. The launch of a salon and the first impression of your customers is the crucial background of a stable further work.
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01Incorrectly calculated prime costsAs a result, incorrectly compiled prices.
-
02Problems with clientsAs a result, the lack of regular customers.
-
03Hiring wrong peopleThe result - damaged reputation.
-
04Incorrect structure of the businessAs a result - chaos in the workplace and uncontrollability.
-
05Ignorance of how to build a long-term relationship with a clientAs a result, surplus payment on attracting new customers.
-
06Ignorance in marketing, advertising and PR technologiesAs a result, the lack of regular customers.
-
07Wrong management of incomeThe result - cash gap.
-
08Inappropriate distribution of salariesAs a result, there is no net profit.
-
09Incorrect distribution of responsibilitiesAs a result, the work of the entire team is not productive.
-
10Inability to determine the qualifications of mastersAs a result, a large number of complaints (bad reviews from guests).
-
11Failure to organize and motivate employeesAs a result, mess in a team and constant layoffs.
-
12Inability to work with the target audienceThe result - damaged reputation.
We offer our experience, knowledge and reputation to ensure that the opening of a new business goes smoothly and without unnecessary losses.
Argument #7 Avoid Mistakes
There is a huge number of mistakes at the beginning. We’ll give you a hand in avoiding them.
Argument #7 Avoid Mistakes
There is a huge number of mistakes at the beginning. We’ll give you a hand in avoiding them.
Money - how much does it cost to open a beauty salon?
Calculate how quickly the investments in the franchise will pay off and begin to make a profit.
The total budget can range from 150 000$ to 1 500 000$
What is included in this amount:
- General investment for the launch
- First 2 months of rent
- Design
- Repair
- Purchase of furniture, equipment, tools
- Team training
- Marketing package to start selling
- CRM system
- Opening
Select key indicators:
We are not looking for money, we are looking for partners, who will take a close look at the processing.
Argument #8 High returns
It is important for us that you spend as little money as possible on launching, since our main task is to show you an attractive financial model: the less you spend, the faster you will return. Satisfied partner is a good case study for us.
We are not looking for money, we are looking for partners, who will take a close look at the processing.
Argument #8 High returns
It is important for us that you spend as little money as possible on launching, since our main task is to show you an attractive financial model: the less you spend, the faster you will return. Satisfied partner is a good case study for us.
Argument #9 Reviews
Good reviews from our partners.
All of the above mentioned points are confirmed by PIED-DE-POULE clients, including
celebrities and opinion leaders.
and earn 2 times more than competitors
and earn 2 times more than competitors
10
Arguments in favor of cooperation with us
All these arguments are our guarantee to maximize your success.
If you dream of owning your own beauty salon with minimal risks, buy a PIED-DE-POULE franchise.
Let’s discuss cooperation. Leave a request and we will contact you ASAP.
Egor Kolchenko, Anna Shidenko
If you dream of owning your own beauty salon with minimal risks, buy a PIED-DE-POULE franchise.
Let’s discuss cooperation. Leave a request and we will contact you ASAP.
Egor Kolchenko, Anna Shidenko
If you are not interested in franchising, but want to open a salon with your own concept, or another project, and you do not have enough knowledge, we have 3 suggestions that you should check out:
1. Brand creation on a turnkey. We will help you to:
- develop your brand
- create a unique interior design according to your preference
- give a package of documents for launch
2. Consulting. We will help you to open your project or reorganize an existing one.
3. Management training. We will help you to:
- train the director/owner
- create regulations for each process