You can earn your net profit from $5,000 to $32,000 per month

Don’t believe it!
70 000$
Minimum budget
50 - 75%
Return on investment (annual)
2-4 года
Payback period

The way we do it

We have already launched 10 projects and we share all the insights.
Go to our channel to see all of our videos about franchising

Argument #1 Savings

Save money and time.
  • Hire and train the entire team (including the director)
  • Support the launch 24/7
  • Teach the service "code of conduct in PIED-DE-POULE"
  • Launch effective advertising that will bring you the first customers
  • Train sales
  • Implement regulations of all business processes
  • Hire and train the entire team (including the director)
  • Support the launch 24/7
  • Teach the service "code of conduct in PIED-DE-POULE"
  • Launch effective advertising that will bring you the first customers
  • Train sales
  • Implement regulations of all business processes

Argument #1 Savings

Save money and time.

Investments in the development of the brand
3 000 000$
as of 2021

  • 2014 – the first beauty salon was opened.
  • 11 salons (3 own and 8 franchisees).
  • Team of 300 people.
  • We are able to process calls with 95% conversion into a client.
  • An academy has been created in which we train employees.
  • 2018 – the office for affiliate network management was opened.
  • Own marketing and advertising department was launched.
  • 4.5 visits per month by a client.
  • We receive 10,000 customer inquiries per month.
  • 1700 UAH (63$)  is the average check.

Argument #2 Solid background

Being part of a strong team is cool, isn't it?
Monthly expenses
20 000 $
on marketing and advertising

Argument #2 Solid background

Being part of a strong team is cool, isn't it?

Why will customers choose your salon?

TOP 3 beauty salon franchises • TOP 3 beauty salon franchises •
TOP 3 beauty salon franchises • TOP 3 beauty salon franchises •

Founders of PIED-DE-POULE

Anna and Egor have been studying every stage of the work of beauty salons for more than 14 years in a real sense and introducing all the latest management along with IT technologies.
They will accompany you at every stage of the launch, hire and train a team and set up all business processes.
Shidenko Anna, Kolchenko Egor

Argument #3 Reliability

If you are looking for a reliable investment opportunity and want to make money from a beautiful business, this is what will give you a guarantee of perpetual and off-season returns.
засновники мережі салонів краси П'є де Пуль

Argument #3 Reliability

If you are looking for a reliable investment opportunity and want to make money from a beautiful business, this is what will give you a guarantee of perpetual and off-season returns.

There are several points to achieve the goal:

Argument #4 Experience

A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.

Argument #4 Experience

A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.
  • Concept development of the beauty salon
    Meaningfulness part
  • Market research
    Target audience identification
  • Creation of legal department
    and management department
  • Branding
    Logo, corporate identity and brand image
  • Recruitment and training of employees
    According to the PIED-DE-POULE concept
  • Selection of cosmetics
    Research and selection of the best cosmetic brands
  • Advertising
    Selection of advertising platforms and detailed tracking of ROI
  • Determining marketing goals
    Making correct messages, CTA’s to the target audience
  • Support high level of service
    Customer service, cleanliness and comfort
  • Study of all business processes
    We continue to study, analyze and adjust all business processes
  • Definition of KPI
    Employee efficiency and service margins
  • Customer service
    Claim handling, further training
  • Accounting
    Keeping records of income and expenses, reporting
  • Analytics
    Tracking all KPIs for each channel's ads
  • Sales department creation
    Creation of a cold sales department
  • Establishment of introductory services department
    Organization of master classes, trainings, word of mouth management
  • Internal communication support
    Welcome trainings for beginners, meetings, code of conduct
  • PR department creation
    Work with public opinion and communications with return customers

Argument #4 Experience

A 14-year journey in studying the beauty business has been gained by the founders and it is at your disposal.

What will you get
as a partner?

креслення салону краси
1

Layout and interior of the salon

We will help you to develop a convenient layout with the maximum number of working places. Adapt the design to your space.
2

Hired and trained staff

We will help you to:
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
папка з документами
3

Full marketing support

We will help you to:
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
4

Introduce new technologies

Create a page for you on our website. Connect you to Telegram and Viber bots (on-line registration) and you will receive clients automatically.
програма єфективності праці
5

Operational excellence

We’ll give a tool for simple business management. CRM-system 99 sections of reporting + user's manual.
креслення план салону краси
1

Layout and interior of the salon

We will help you to develop a convenient layout with the maximum number of working places. Adapt the design to your space.
2

Hired and trained staff

We will help you to:
- conduct interviews with you
- test the candidates and do some training
- provide instructions for adaptation
інструкція для роботи в команді
3

Full marketing support

We will help you to:
- give a brand book and guidance to it
- develop all the necessary creatives for your advertising
4

Introduce new technologies

Create a page for you on our website. Connect you to Telegram and Viber bots (on-line registration) and you will receive clients automatically.
програма автоматизованої ефективності праці
5

Operational excellence

We’ll give a tool for simple business management. CRM-system 99 sections of reporting + user's manual.
The launch of the project takes 2 months
Launch

Argument #5 Regulations

We give instructions for each process in business step-by-step.

Rules of work in PIED-DE-POULE

Everyone will know what to do, be aware of the sphere of influence and the horizon of development.
  • Rules for opening a salon and preparing for a meeting of clients
  • Cleaning Checklist
  • Administrator Appearance Rules
  • Regulation 5 minutes with the masters
  • Answering a phone call
  • Rules for meeting guests
  • Guest comfort regulation
  • Rules for calculating the guest and working with money
  • Appointment reminder call schedule
  • Calling policy for collecting feedback
  • Regulations for working with documents
  • Rules for working with contractors
  • Making inventories
  • Shift handover schedule
  • Cash register at the end of the working day
  • Salon closure regulations
  • Регламент обслуживания гостя
  • Регламент консультации (диагностика)
  • Регламент по подготовке к гостю и встрече
  • Регламент по подготовке рабочего места
  • Регламент общения с гостем
  • Регламент этики
  • Регламент внешнего вида визажиста
  • Регламент прощание с гостем
  • Регламент внешнего вида мастера маникюра/педикюра
  • Регламент этики
  • Регламент обхода и переучета инструмента и косметики
  • Регламент по подготовке рабочего места
  • Регламент подготовки к гостю и встречи
  • Регламент общения с гостем
  • Регламент консультации (диагностика)
  • Регламент обслуживания гостя
  • Регламент прощание с гостем
  • Регламент внешнего вида косметолога/массажиста
  • Регламент этики
  • Регламент обхода и переучета инструмента и косметики
  • Регламент по подготовке кабинета
  • Регламент подготовки к гостю и встречи
  • Регламент общения с гостем
  • Регламент консультации (диагностика)
  • Регламент обслуживания гостя
  • Регламент прощание с гостем
  • Регламент внешнего вида парикмахера
  • Регламент этики
  • Регламент обхода и переучета инструмента и косметики
  • Регламент по подготовке рабочего места
  • Регламент подготовки к гостю и встречи
  • Регламент общения с гостем
  • Регламент консультации (диагностика)
  • Регламент мытья головы
  • Регламент прощания с гостем
  • Более 20 регламентов работы
  • Руководства описывающие все процессы

Argument #5 Regulations

We give instructions for each process in business step-by-step.

Rules of work in PIED-DE-POULE

Everyone will know what to do, be aware of the sphere of influence and the horizon of development.
  • Administrator
    • Rules for opening a salon and preparing for a meeting of clients
    • Cleaning Checklist
    • Administrator Appearance Rules
    • Regulation 5 minutes with the masters
    • Answering a phone call
    • Rules for meeting guests
    • Guest comfort regulation
    • Rules for calculating the guest and working with money
    • Appointment reminder call schedule
    • Calling policy for collecting feedback
    • Regulations for working with documents
    • Rules for working with contractors
    • Making inventories
    • Shift handover schedule
    • Cash register at the end of the working day
    • Salon closure regulations
  • Visagiste
    • Регламент обслуживания гостя
    • Регламент консультации (диагностика)
    • Регламент по подготовке к гостю и встрече
    • Регламент по подготовке рабочего места
    • Регламент общения с гостем
    • Регламент этики
    • Регламент внешнего вида визажиста
    • Регламент прощание с гостем
  • Master of manicure and pedicure
    • Регламент внешнего вида мастера маникюра/педикюра
    • Регламент этики
    • Регламент обхода и переучета инструмента и косметики
    • Регламент по подготовке рабочего места
    • Регламент подготовки к гостю и встречи
    • Регламент общения с гостем
    • Регламент консультации (диагностика)
    • Регламент обслуживания гостя
    • Регламент прощание с гостем
  • Cosmetologist and massage therapist
    • Регламент внешнего вида косметолога/массажиста
    • Регламент этики
    • Регламент обхода и переучета инструмента и косметики
    • Регламент по подготовке кабинета
    • Регламент подготовки к гостю и встречи
    • Регламент общения с гостем
    • Регламент консультации (диагностика)
    • Регламент обслуживания гостя
    • Регламент прощание с гостем
  • Hairdresser
    • Регламент внешнего вида парикмахера
    • Регламент этики
    • Регламент обхода и переучета инструмента и косметики
    • Регламент по подготовке рабочего места
    • Регламент подготовки к гостю и встречи
    • Регламент общения с гостем
    • Регламент консультации (диагностика)
    • Регламент мытья головы
    • Регламент прощания с гостем
  • Director
    • Более 20 регламентов работы
    • Руководства описывающие все процессы

Argument #6 Support

We have detailed statistics from our 8 salons, which allow us to adjust the operation of the entire network, and this will help us make your beauty business as efficient as possible.

Completed projects

Look at our case studies.

Argument #6 Support

We have detailed statistics from our 8 salons, which allow us to adjust the operation of the entire network, and this will help us make your beauty business as efficient as possible.

Here are the main blunders of beginners, that cost them time, money and nerves:

By opening a salon on your own, you risk not only overpaying at all stages, but to lose your investments in general. The launch of a salon and the first impression of your customers is the crucial background of a stable further work.
  • 01
    Incorrectly calculated prime costs
    As a result, incorrectly compiled prices.
  • 02
    Problems with clients
    As a result, the lack of regular customers.
  • 03
    Hiring wrong people
    The result - damaged reputation.
  • 04
    Incorrect structure of the business
    As a result - chaos in the workplace and uncontrollability.
  • 05
    Ignorance of how to build a long-term relationship with a client
    As a result, surplus payment on attracting new customers.
  • 06
    Ignorance in marketing, advertising and PR technologies
    As a result, the lack of regular customers.
  • 07
    Wrong management of income
    The result - cash gap.
  • 08
    Inappropriate distribution of salaries
    As a result, there is no net profit.
  • 09
    Incorrect distribution of responsibilities
    As a result, the work of the entire team is not productive.
  • 10
    Inability to determine the qualifications of masters
    As a result, a large number of complaints (bad reviews from guests).
  • 11
    Failure to organize and motivate employees
    As a result, mess in a team and constant layoffs.
  • 12
    Inability to work with the target audience
    The result - damaged reputation.

We offer our experience, knowledge and reputation to ensure that the opening of a new business goes smoothly and without unnecessary losses.

Argument #7 Avoid Mistakes

There is a huge number of mistakes at the beginning. We’ll give you a hand in avoiding them.

Argument #7 Avoid Mistakes

There is a huge number of mistakes at the beginning. We’ll give you a hand in avoiding them.

Money - how much does it cost to open a beauty salon?

Calculate how quickly the investments in the franchise will pay off and begin to make a profit.

The total budget can range from 70 000$ to 1 500 000$

What is included in this amount:
  • General investment for the launch
  • First 2 months of rent
  • Design
  • Repair
  • Purchase of furniture, equipment, tools
  • Team training
  • Marketing package to start selling
  • CRM system
  • Opening
Select key indicators:
We are not looking for money, we are looking for partners, who will ​​take a close look at the processing.

Argument #8 High returns

It is important for us that you spend as little money as possible on launching, since our main task is to show you an attractive financial model: the less you spend, the faster you will return. Satisfied partner is a good case study for us.
We are not looking for money, we are looking for partners, who will ​​take a close look at the processing.

Argument #8 High returns

It is important for us that you spend as little money as possible on launching, since our main task is to show you an attractive financial model: the less you spend, the faster you will return. Satisfied partner is a good case study for us.

Reviews from our partners

Argument #9 Reviews

Good reviews from our partners.

Argument #9 Reviews

Good reviews from our partners.
TOP 10 beauty salons in Ukraine • TOP 10 beauty salons in Ukraine •
All of the above mentioned points are confirmed by PIED-DE-POULE clients, including celebrities and opinion leaders.
and earn 2 times more than competitors
відгуки від постійних клінтів салону
and earn 2 times more than competitors
10
Arguments in favor of cooperation with us
All these arguments are our guarantee to maximize your success.

If you dream of owning your own beauty salon with minimal risks, buy a PIED-DE-POULE franchise.

Let’s discuss cooperation. Leave a request and we will contact you ASAP.
Egor Kolchenko, Anna Shidenko

If you dream of owning your own beauty salon with minimal risks, buy a PIED-DE-POULE franchise.

Let’s discuss cooperation. Leave a request and we will contact you ASAP.
Egor Kolchenko, Anna Shidenko
Основатели сети салонов Пье де Пуль
If you are not interested in franchising, but want to open a salon with your own concept, or another project, and you do not have enough knowledge, we have 3 suggestions that you should check out:
To get detailed information, leave a request
Submit your application
1. Brand creation on a turnkey. We will help you to:
  • develop your brand
  • create a unique interior design according to your preference
  • give a package of documents for launch
2. Consulting. We will help you to open your project or reorganize an existing one.
3. Management training. We will help you to:
  • train the director/owner
  • create regulations for each process

To get detailed information, leave a request