Beauty saloon franchise Pied-de-poule

We already have 8 salons. Do you want to open your own?

We have already described in more than 300 regulations 12 years
own experience. Proven Financial Model,
which makes money.

  • We hire and train the whole team (including the director)
  • We accompany the launch 24/7
  • We teach the service "work code in PIED-DE-POULE"
  • We launch effective advertising that will lead you first customers
  • We teach sales.
  • Implement the regulations of all business processes
  • 70 000 $ Min budget
  • 50-75% Return on investment (annual)
  • 2-4 года Payback
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Argument №1

By opening the salon with us, you will save a lot of time and money in the process of launching the salon.

Company Pied-de-poule for today

  • 2014 first salon opened
  • 8 salons (3 own and 5 franchisees)
  • a team of over 120 people
  • more than 4000 customer treatments per month
  • 3-4 раза - частота посещений на одного клиента в месяц
  • LTV - 3 years and more
  • more than 10,000 guests were served in 3 years in one salon
  • 1700 UAH average check
  • created its own training school for employees (directors / administrators / hairdressers / makeup artists / manicurists)
  • 2018 opened a partner network management office
  • developed a methodology for working with guests (with 95% conversion from contacting the client)
  • own marketing department
  • advertising department
  • We are working on creating our own CRM system, 2022 is expected
  • 2-3 services bought for one visit
Argument №2

Being a part of a strong and developing
team is great, isn't it?

Why do our salons choose more than 4000 clients per month?

  • 1

    Medical sterilization - autoclave IS YESON, which means that you can no longer worry about safety while doing manicures

  • 2

    Secondary Equipment - Dyson Hair Dryers

  • 3

    More than 70 types of services in the areas of hairdressing, makeup, nail aesthetics and cosmetology

  • 4

    Convenient cabin locations.

  • 5

    A team of highly skilled craftsmen who love their craft.

  • 6

    Cosmetics proven brands. We picked up the funds that give the result

  • 7

    VIP service level at prices of ordinary salons

  • 8

    Detailed diagnosis for the selection of the perfect form

  • 9

    Simple and friendly, non-judgmental atmosphere

  • 10

    The most new technology haircuts. We are aware of the fact that girls and boys with covers are worn

  • 11

    We work until the last client. We’ll open sooner or stay any time if necessary

Argument №3

If you are looking for a reliable option for investment and making money on a beautiful business, this is what you will get a guarantee of perpetual and off-season return, because your hair always grows ...

Acknowledgment of all of the above is PIED-DE-POULE clients, among which media faces and opinion leaders

Founders Pied-de-poule

The founders of PIED-DE-POULE had the opportunity to explore the salon business in and out. Anna and Egor have been more than 12 years studying every stage of their work in practice. The founders of PIED-DE-POULE decided to work through every detail and organize everything at a high level.

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For this we had to do a lot of work:

Salon concept development

Meaning part

Market research

Target audience determination

Creation of legal department

And department management

Branding

Logo, corporate identity, colors and overall identity

Advertising placement

Choice of advertising sites and detailed tracking of ROI

Defining marketing goals

The correct message of meaning to target customers

Selection of cosmetics

Study and selection of the best cosmetic brands

Selection and training of employees

According to the concept of PIED-DE-POULE

KPI Definition

Employee efficiency and service marginality

Service quality control

Work with complaint, additional training

Accounting

Accounting of income and expenses, reporting

Analytics

Tracking all key and performance indicators for each channel

Creation of a sales department

Creation of cold sales department

Creating an introductory services department

Organization of workshops, seminars, training, word of mouth control

Internal communications support

Welcome training for beginners, meetings, code

Creating a PR-department

Work with public opinion and communication with regular customers

Support for consistently high levels of service.

Customer service, cleanliness and comfort

Study of all business processes

We continue to study, analyze and adjust all business processes.

Argument №4

A 12-year journey in studying the beauty of business has been completed for you, experience has been gained, and a strong foundation has been built that is at your disposal.

Take advantage of
Argument №4

A 12-year journey in studying the beauty of business has been completed for you, experience has been gained, and a strong foundation has been built that is at your disposal.

Take advantage of

What do you get when become our partner?

Hiring and staff training

Adapted recruitment methodology

Drawing up vacancies Testing candidates Interviewing method Skills testing Wellcome training Adaptation

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Training administrators and directors

Service, work with the guest inside the cabin, the formation of the record, calculation, teamwork, sales, motivation for employees, the atmosphere in the cabin, and much more ...

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Masters further education

Further education for:

  • -hairdressers
  • -makeup artists
  • -nail service masters

New Trends Experience exchange Testing Further education

Full marketing support

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Branding

We give the full package of corporate identity. References for all printed products.

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Photo

Share your photos
and works.

Articles

We write articles for publication in the top media, on the website and in social networks.

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We will see image and advertising videos. View examples on our YouTube channel

Hair styling in PIED-DE-POULE

Increase the volume of eyelashes.
Keratin for eyelashes

The opening of PIED-DE-POULE
in Kharkov

Digital

Development of creatives for soc. nets

Pictures, animations, short videos.

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Internet-banner

Set of banners for contextual advertising

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Corporate site integration

Which is visited by over 20,000 unique users per month.

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Advertising

Google AdWords

We will set up effective advertising campaigns.

Facebook / Instagram

Properly matched TS to maximize results

SEO optimization rules

To find you more often in search engines and on maps

Partners / advertising projects

We organize permanent advertising displays (fashion shows, photo shoots, video shooting, etc.)

Offline advertising methods list
List of free advertising methods

Business automation

CRM-system

Simple and easy to use. 99 reporting cuts

+ User training

Work regulations in
PIED-DE-POULE

Everyone will know what to do, his areas of influence and the horizon of development.

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Director

More than 20 work regulations

Manuals describing all processes

We do a lot to launch your business, but you will have to do no less. We are not looking for money, we are looking for partners who delve into the work process, monitor performance, personally check the work of the masters.

Opening the salon on your own, you risk not just overpaying for all stages, but also risking investments in general, since launching the salon and first impression of your customers is important for favorable development and stable work.

Here are the main mistakes of newbies, which cost them time, money and nerves:

Incorrectly calculated costs

As a result, incorrect prices

Shortcomings in working with clients

As a consequence, the lack of loyal customers

Poor awareness in technology marketing, advertising and PR

As a result, lack of customers

Inappropriate segregation of duties

As a result, not productive work of the whole team.

Poorly built business structure

As a result - chaos in the workplace and uncontrollability

Ignorance of how to build a long-term relationship with a client

As a result, the constant high costs of attracting new customers

Inability to organize and motivate employees

As a result, not formed team and permanent dismissals.

Inability to work with the target audience

The result is a bad reputation.

Incorrect income management

As a consequence, the cash gap

Inappropriate distribution of salaries

As a consequence, the lack of net profit

Selection to the team is not "those" people

As a result, damaged reputation

Inability to determine the qualifications of the masters

As a result, a large number of complaints (bad reviews from guests)

Bad choice of location

As a result, few customers

Argument №6

There are a huge number of such errors. You will “buy” these errors “for expensive” by yourself, with us you can avoid them.

We offer our experience, knowledge and reputation to open a new business smoothly and without unnecessary losses.

Implemented projects

  • Kiev, st. Shota Rustaveli 20
    • Opened 11.28.2014
    • Investments - 100 000 $
    • Square - 94 м2
    • Number of jobs - 10
    • Number of employees - 22
    • Number of clients per month - 750
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  • Kiev, st. B. Khmelnitsky 19/21 Leonardo BC
    • Opened 18.02.2016
    • Investments - 50 000 $
    • Square - 50 м2
    • Number of jobs - 5
    • Number of employees - 9
    • Number of clients per month - 418
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  • Kiev, st. A. Akhmatova 44/11
    • Opened 14.05.2018
    • Investments - 70 000 $
    • Square - 160 м2
    • Number of jobs - 12
    • Number of employees - 24
    • Number of clients per month - до 1000
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  • Kyiv, vul. Yaroslav Val 19
    • Opened 03.08.2019
    • Investments - 120 000 $
    • Square - 103 м2
    • Number of jobs - 11
    • Number of employees - 25
    • Number of clients per month -
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  • Kiev, Obolon, av. Geroiv Stalingradu 2G
    • Opened 14.02.2020
    • Investments - 100 000 $
    • Square - 107 м2
    • Number of jobs - 10
    • Number of employees - 22
    • Number of clients per month -
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  • Kharkov, av. Nauki 9
    • Opened 4.09.2018
    • Investments - 130 000 $
    • Square - 130 м2
    • Number of jobs - 12
    • Number of employees - 27
    • Number of clients per month - до 1200
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  • Kharkov, st. Pushkinskaya 50/52
    • Opened 14.03.2020
    • Investments - 75 000 $
    • Square - 118 м2
    • Number of jobs - 14
    • Number of employees - 30
    • Number of clients per month -
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  • Kiev, st. Shota Rustaveli 20
  • Kiev, st. B. Khmelnitsky 19/21
  • Kiev, st. A. Akhmatova 44/11
  • Kyiv, vul. Yaroslav Val 19
  • Kiev, st. Bolshaya Vasilkovskaya 82
  • Kharkov,
    av. Nauki 9
  • Kharkov,
    st. Pushkinskaya 50/52
Argument №7

We have detailed statistics from already existing 4 salons, which allow us to constantly adjust the work of the entire network, and this will help us to make your salon as efficient as possible.

Money - what is it worth?

The total budget can be:
From 70 000 $ before 150 000 $
What is included in this amount:
  • General investment in the opening of the salon
  • The first 2 months of rental
  • Design
  • Repairs
  • Purchase of furniture, equipment, tools
  • Team training (administrators, masters, directors)
  • Marketing package for the start of sales
  • CRM system
  • Opening

The amount of investment depends on many variables, such as: country, city, location, number of jobs, and so on. At one of the next stages of communication with you, we will conduct a more detailed study of the market and prepare a financial model in which we reflect more accurate expected project spending, return on investment and a number of other indicators:

  • NPV (Net Present Value)
  • Pay Back period IRR (Internal Rate of Return)
  • Marginality
  • Profitability
  • EBITDA (Earnings before interest, taxes, depreciation and amortization)

Let's count together how quickly will pay off, and begin to make a profit investments made in a franchise. Select key indicators:

Investments

Number of customers per day

Average bill per customer. In hryvnia.

Return on sales

You will pay back the investment through 4.6 months

Learn more
Argument №8

It is important for us that you spend as little money on opening as our main task is to show you an attractive financial model, the less you spend, the faster you will return. Satisfied you are a good case for us, and we are developing further.

Feedback from our partners

Become a partner
Argument №9

Good feedback from our customers

Arguments for favoring cooperation with us

So let's summarize

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By opening the salon with us, you will save a lot of time and money in the process of launching the salon.

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Being part of a strong and growing team is cool, isn't it?

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If you are looking for a reliable option for investment and making money on a beautiful business, this is what you will get a guarantee of perpetual and off-season return, because your hair always grows ...

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A 12-year journey in studying the beauty of business has been completed for you, experience has been gained, and a strong foundation has been built that is at your disposal ...

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We will give everything you need to organize a profitable business.

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There are a huge number of errors, you will “buy” these errors “for expensive” by yourself, with us you will be able to avoid them.

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We have detailed statistics from the existing 6 salons, which allow us to constantly adjust the operation of the entire network, and this will help us to make your salon as efficient as possible.

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It is important for us that you spend as little money on opening as our main task is to show you an attractive financial model, the less you spend, the faster you will return. Satisfied you are a good case for us, and we are developing further.

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Good feedback from our customers

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This project will become a big and fascinating part of your life, with the help of which you will realize yourself in the beauty industry.

All these arguments are our guarantee of maximizing your success..

If you want to become the owner of your own beauty salon with minimal risk, this is about time act

Let's meet and discuss our cooperation. Leave a request and I will contact you as soon as possible to make an appointment and answer all questions

Yegor Kolchenko, Anna Shidenko

Founders of a network of beauty salons PIED-DE-POULE

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