We open a PIED-DE-POULE salon in your city under a single brand. You’re the owner, we’re the framework for the launch and management system.
If you recognize yourself in this list — we’re on the same path. If not — that’s fine, we’re simply not a match.
You want a systematic beauty business, not a project that rests on the owner alone
You’re ready to work by the network’s standards and carefully implement the PIED-DE-POULE model
You see the salon as a long-term asset — for at least 10 years
You understand that a strong brand is not just a sign, but day-to-day quality of management
Timely payments, respect for the masters and honest agreements matter to you
You’re ready to work deeply with the team: to see the causes of conflicts, hear people out and resolve difficult situations in time
You value not only a strong brand, but also the operational discipline that makes results consistent
A recognizable name in the “beauty without surprises” segment. Clients trust the brand even before they walk into the salon.
Performance campaigns, local SMM, CRM, reporting, access to the network dashboard.
5 service rituals, METHOD®, regular quality reviews. One standard across all salons.
An opening playbook. Checklists for every week — from choosing a location to the first month.
We help choose the city, district and premises. Technical requirements and zoning.
Role profiles, test assignments, interview scripts. Masters from the PDP Academy.
Brand / Philosophy / Values / Principles
The business financial model
Regulations for all business processes
Support on the path to profitability
Growing the company and brand awareness
Implementing new technologies
Investment in the project
Strategic management
Managing the team through a director (or full delegation to the director)
Growing the salon and the brand
Risk and crisis management
Managing the business overall
Operational management
Hire and build the team
Oversee work according to the brand’s standards
Client service
Financial discipline
KPI reporting
Potential analysis, district selection
Selection by technical requirements
Working drawings
Under our control
First clients in the salon
Pre-opening campaign
5 rituals and standards
HR team, recruiter
$ 200 – 800K
Investment volume per salon
10+ years
Project horizon.
The preferred partnership term
$50 – 100K
Lump-sum fee
4%
Royalty
3 – 4 yrs
Capital payback if the plan and standards are followed
50 – 150%
Project profitability. Annual, on investment, at the plateau.
You don’t reinvent it — you take a ready-made one
Our experience works for you
Service, hiring, marketing — a single protocol
Management based on data, not intuition
A recognizable brand
No. An owner’s experience is a plus, but not required. Your area is management and decision-making; we provide the expertise.
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